About WEDO
The name WEDO originates from the Chinese word “唯渡,”（wei du） which means that no one else can save you—it’s only you who can pull yourself out of the darkness.
Our Story
Our brand was born out of a heartbreaking failure. The sudden onset of the pandemic destroyed our first entrepreneurial endeavor. Our company collapsed due to a broken cash flow, leaving us buried under massive debt. Faced with this disaster, my girlfriend and I found ourselves in deep despair. Having lost everything, we were not only battling external doubts but also grappling with our own confusion and sense of defeat.
Those were incredibly tough times. Sleepless nights were frequent as we repeatedly asked ourselves: What’s next? Should we give up, or should we start again? Reality offered no comforting answers. We had no resources, no capital, and no external support. But we held onto one belief: If no one could pull us out of the darkness, we would save ourselves.
And so, we decided to rise again. The pandemic taught us about the uncertainty of life. This time, we chose to follow our hearts and pursue what we truly loved. We returned to a long-forgotten passion of ours—handcrafting brass bullet lighters. Despite the tough conditions, we started this new journey in a small workspace. This was how the WEDO brand came to life.
Crafting Each Piece with Care
Perfection in Every Detail
As a perfectionist, I pay meticulous attention to every detail, while my girlfriend, an art school graduate with an eye for design, is deeply committed to improving every aspect of our products. Her obsession with precision constantly inspires ways to refine our creations. We’re both perfectionists, and that often leads to disagreements about whether a product is truly ready. But it’s this very determination that imbues every piece with respect for craftsmanship and passion for excellence.
Handmade Excellence
Creating a WEDO lighter is no simple task. Each piece requires multiple complex steps, including cutting, polishing, and welding brass bullet shells. Every stage is done entirely by hand, and even the smallest imperfection can affect the final product. A single lighter often takes an entire day of meticulous work and constant adjustments to meet our exacting standards. This painstaking process reflects our deep dedication to quality.
From Struggles to Masterpieces
When we first began making lighters, we constantly pushed ourselves to the limit. Each failed design and flawed product nearly drove us to despair. Yet the thought of like-minded enthusiasts receiving a product made with such care made it all worthwhile.
Rediscover Craftsmanship
In a world saturated with mass-produced goods, meticulously crafted items are becoming increasingly rare. At WEDO, we strive to make each lighter stand out—something that brings delight when held and prompts an unprompted, “Wow, this is truly exquisite!”
Live Fully | Pursue What You Love
There is not enough time in this world to not try your hand at what makes your heart go all hot. WEDO for us is that quest: do what we love and make things you’ll love.
Every piece is something that we take great love to, and we want you to walk away with a WEDO product knowing that you experienced the love and work behind it.
Here’s WEDO — written carefully, to be loved by all life-lovers.